L'Âge d'or de la pub (2023)

6.5/10 0 min Documentary History

Overview

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Cast

Thierry Ardisson

Self

William Leymergie

Self (archive footage)

Alex Métayer

Self (archive footage)

Jacques Duby

Self (archive footage)

François Berléand

Self (archive footage)

Jean Becker

Self (archive footage)

Maurice Lévy

Self (archive footage)

Marie-Pierre Casey

Self (archive footage)

Guillaume Gallienne

Self (archive footage)

Michèle Laroque

Self (archive footage)

Étienne Chatiliez

Self (archive footage)

Didier Bénureau

Self (archive footage)

Daniel Prévost

Self (archive footage)

Christophe Salengro

Self (archive footage)

Patrick Sébastien

Self (archive footage)

Coluche

Self (archive footage)

Dominique Farrugia

Self (archive footage)

Chantal Lauby

Self (archive footage)

Alain Chabat

Self (archive footage)

Recommendations

WHAM!
The Last Waltz
Lumière!
The Velvet Underground
Making Waves: The Art of Cinematic Sound
Fuck
The Sparks Brothers
Becoming Led Zeppelin
John Candy: I Like Me
Skin: A History of Nudity in the Movies
The Atomic Cafe
Easy Riders, Raging Bulls: How the Sex 'n' Drugs 'n' Rock 'n' Roll Generation Saved Hollywood
The Greatest Night in Pop
The Beaches of Agnès
Artifact
David Bowie: The Last Five Years
One Direction: This Is Us
Apollo 13: Survival
Wonder Boy
The Lovely Month of May